Corporate Social Responsibility Benefits
If you have an established CSR strategy, you will be very aware already of how supporting charitable projects can enhance your corporate reputation and improve your competitive edge, but if you are embarking on this journey for the first time, these are our thoughts on how you could benefit from supporting us…
We will promote your support through PR, social media and here on our website, which will help to build your profile in a local context.
Strengthen the ‘Ethical’, ‘Trustworthy’ and ‘Caring’ elements of your brand.
As a significant supporter, we will give you a smart ‘Community Champion’ logo that you can use as a badge in your email signatures, on your website and on your letterheads, if you wish.
Every little thing you can do to separate you from your competition and make it easier for your prospective customers to choose you is going to impact your bottom line. You can win more business when prospects see you as a ‘good egg’. As well as the respect you will deserve, the subliminal message you are conveying is that your caring attitude will also translate into your attitudes to customer care, and most people see that as a very precious and rare commodity.
If you have employees, get them involved. Organise teams. Have fun! Planning and implementing fundraising events can be a great team-builder, helps with planning skills and looks good on the CV.
You could share your fundraising with a business associate you want to build closer ties with, sharing the cost, the benefits and doubling the fun!
Your finance team would have to confirm how this applies to you, but charitable donations may be offset against tax liabilities.
Reap as you Sow
All the top business gurus teach that helping others is good karma and helps you. If they all say it, it must be true!